I have always believed that if you get employees involved in discussions around company strategy and innovation, it makes for more productive output. This article reports that by using web 2.0 techniques with communities inside a company, it results in more innovation. Unisys has used this technique very successfully and it should be adopted by many more companies. The article states that "Done right, social tools can resolve longstanding issues of knowledge loss and inefficiency. To harness the productive power of social tools in your company, make sure you have the following eight elements in place as you roll out social network for your company:
- Strategy: Be sure there is buy-in and engagement from senior executives who are willing to lead by example.
- Alignment: Get involvement from stakeholder groups across the company.
- Technology: Determine the right mix of tools and technologies.
- Pilot: Identify pilot groups like Unisys did with the sales team.
- Governance: Establish guidelines for governance.
- Communications: Develop a communications plan.
- Metrics: Identify hard business metrics like increasing speed to innovation or speed for winning new business.
- Implementation: Create process for enterprise wide implementation new skills needed for success like social media literacy
Very Interesting!!!
ReplyDelete